The next nominee in the December 2010 edition of the Adirondack Fleece Get in the Game program is Let’s Move.
The Let’s Move! campaign, started by First Lady Michelle Obama, has an ambitious national goal of solving the challenge of childhood obesity within a generation so that children born today will reach adulthood at a healthy weight. Let’s Move! will combat the epidemic of childhood obesity through a comprehensive approach that will engage every sector impacting the health of children and will provide schools, families and communities simple tools to help kids be more active, eat better, and get healthy.
Mrs. Obama began a national conversation about the health of America’s children when she broke ground on the White House Kitchen Garden with students from a local elementary school in Washington, DC. Through the garden, she began a discussion with kids about nutrition and the role food plays in living a healthy life. That discussion grew into the Let’s Move! campaign.
At the launch of the campaign, President Barack Obama signed a Presidential Memorandum creating the first ever Task Force on Childhood Obesity to conduct a review of every single program and policy relating to child nutrition and physical activity and develop a national action plan to maximize federal resources and set concrete benchmarks toward the First Lady’s national goal.
The Task Force’s recommendation focus on the four pillars of the First Lady’s Let’s Move! campaign:
1. empowering parents and caregivers
2. providing healthy food in schools
3. improving access to healthy, affordable foods
4. increasing physical activity.
This problem can’t be solved just by passing laws in Washington. It’s going to take all of us—governors, mayors, doctors, nurses, businesses, non-profits, educators, parents—to tackle the challenge once and for all, so Let’s Move to end the epidemic of childhood obesity together.
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Get in the Game with Adirondack Fleece!
Through our ‘Get in the Game’ campaign Adirondack Fleece profiles youth sports teams and athletic assocations from across the country. Each month one of these organizations will be voted on to receive a donation of custom embroidered fleece blankets from us. Want to nominate a organization for us to profile? Click here for our nomination form.
